Work Demand Campaign

This Abhiyan was under taken to spread awareness about the salient feature of “Rashtriya Kaam Mango Abhiyan” a pilot project being run by the Ministry of Rural Development, Government of India. It was significant to note that lack of people’s awareness for demanding work, administrations inability to capture demand effectively, also lack of communities collective strength and many more other reasons have declined in people demanding work under NREGA.

Hence KALP with its more than 30 months of experience in MGNREGA, good collaboration with both the district administration and specially to reach the unreached people and to help them in accessing the livelihood under MGNREGA has thought to work on larger scale. The abhiyan was collaborative effort of 121 CBOs members formed by KALP, MGNREGA workers, self help groups and other CBOs. In this duration an attempt was be made to reach out to every ward/habitation and give people an opportunity to register their demand for MGNREGA work.

The main objective of this programme was to disseminate the important information about “KMA” (Enforcing Guarantee of work – Providing at least 100 days employment to maximum households.) And Media’s active participation and support to reach to unreached people to make it more and more successful Showing his full support to this abhiyan and concern to elated this issue about the in his inaugural speech collector focused on long term benefits instead of ensuring the job for short term. He also emphasised on rather than taking up   regular work   we should demand work to strengthen agricultural activities, water conservation, and other renovating projects. He also promised immediate support and his personal attention to these demands/ projects.

Multiple modes were used to capture the demand like;

• Mass Awareness
• Distribution of IEC Materials
• Seeking Application from the willing families
• Involving the concern officials for the responsiveness of the administration